Small businesses have focused on increasing their online activity to attract more customers and increase transactions. Direct Mail Marketing Basics reminds owners to diversify their strategies and extend their reach to other people within their market using print products in a highly targeted manner.
- Segment your market and purchase the right mailing list for you
- Define your brand identity necessary in delivering an effective marketing message
- Send mail to your market segments with relative ease
- Compile and compute data to determine the results of your direct mail
- Implement the necessary actions based off the results