Business 101: Turning Your Small Business Into a Corporate Empire
Running a business takes a lot of time, effort, and know-how in order to make it work, if not break big with it. While time and effort are dependent on how much the business owner is willing to dedicate on both, know-how is something that can be shared, preached, and learned by almost any entrepreneur or owner with a passion for success.
Learning how to run a business the right way is the bedrock of your success.
If you long to oversee the growth of your business into a multimillion corporation, then you need to learn business 101, which should serve as the very foundations of your knowledge in business. Having full grasp of the business basics allow you to learn more things as you proceed with making your company the best it can possibly be.
Below are the factors you need to consider when running a business, as well as links to posts published on the PrintRunner Blog.
The biggest challenge that your business must answer is this:
What am I offering with my products and services that’s different in the industry?
Identity is tied in with the value propositions that your business carries. The more unique your products or services are, the more your brand stands out from the rest. Thus, if your business does not offer anything new to the market, then you could expect your business to be lumped in with the rest.
For a better idea on how you can establish an identity for your small business, below is a mini-series of posts published a while back about how you can come up with a brand identity from the ground up.
Below are some more resources to supplement the posts above.
An important part of a brand identity is the logo, which serves to represent your business on your marketing tools. Logos help to further provide businesses with a visual identity, further allowing people to separate your brand from the rest.
All these aspects of a brand identity require you to uphold a particular public image that is meant to be protected at all times. The actions and policies of your business should not only accurately represent what you do, but they must portray you in a good light to draw to develop trust and a reputation as a corporate brand.
To help you in building such an image, you can hold drives and campaigns marketed towards answering environmental and social concerns. You corporate social responsibility should compel you to leave a positive impact not just in your industry, but also in the community.
Once you have built a true-blue business in place, it’s high time you should make a conscious effort of making it known to the public. But before delving into the art of advertising, you must learn the right questions to ask to learn the best possible strategies and plans available for your business. Refer to “Questions to Ask Yourself Before Advertising Your Business“ for more information.
There are many ways in which you could market your business, which is discussed in our previous post entitled “How To Find Your Marketing Channel Sweet Spot.”
As mentioned on the post, social media has played a crucial role for e-commerce sites in generating leads and sales. Sites like Facebook and Twitter allow a direct avenue to reach out and communicate with businesses of their interest. However, setting up and managing your social media profiles require time and patience to maximize your efforts in reaching out to your target. Not to mention, you should give each of your profiles a certain character and not do the same promotional lines on all of them. For more suggestions on how you could utilize the best social media sites available online, read our exhaustive and comprehensive post entitled “The Ultimate Social Media Guide to Small Business Success.”
Going for print marketing is a sound choice if you want to make a deeper and more personal connection with your target audience. Handing out brochures or flyers on the streets or mailing postcards to people interested in your business provides them a more tangible marketing experience than a phone call, live chat, or even social media can provide.
To learn the best practices on how to advertise your business using print materials, read “The Most Epic Print Marketing Posts for Small Businesses.”
Learn from the successes and failures
Below are posts about small businesses that have become huge successes through consistent branding and effective marketing.
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