Print is alive and well, as seen with the different poster ads displayed on walls of buildings. Their goal is to grab your attention, buy into whatever they are selling, and turn to into their customers. Some may succeed, while others get ignored. However, the print ads featured below are some of the wittiest, interesting, and most compelling print ads released last year. Check them out and see if you understand what they are trying to achieve through their words and images.
Playtex: Tattoo Boy
The Dutch Heart Foundation created a smartphone app that provide voice support for people performing CPR. This is useful to people who don’t know what to do when their loved ones suffer from a heart attack. This thought is made even more striking by the QR code made up of people surrounding a person who just suffered a cardiac arrest, not knowing what to do.
Although Kim Jong-un succeeded Kim Jong-il as the supreme leader of North Korea 11 days after the latter’s death, the message is clear: there’s a lot than can happen in between days, let alone a day. That’s why Cape Argus prints out two versions of their spreadsheet in a day – one at 8 a.m. and another at 2 p.m.
The Cape Times
This ad by Maxam appeals to the pain receptors of every person. The fact that an image of a tooth decayed enough that germs have built a civilization it in should make everyone want to brush your teeth or rush to the dentist now.
The Bohan Annual Chili Cookoff
World for All
The heartfelt ad by World for All shows how adopting a dog can pull people out from depression and prevent them from committing suicide like jumping off a building.
Another ad that calls to action. For those who promised to no longer smoke this 2013, NiQuitin sends out a calendar that numbers the days of the year in cigarette sticks. For every day that the person avoided smoking, he or she will mark out the stick using the black pen included in the package. The idea here is to emulate how prisoners feel inside a cell. Since smoking, as an addiction, is like a prison, people who try to quit tend to count the days they haven’t smoked.
Mizuno Pro Runner 15
Mizuno has designed running shoes that feels like part of your body when wearing and using them. This can be seen on the shoes having the same color as the muscles and being attached to them.
There’s more to this image than just Santa Clause, which has something to do with Disney’s branding. Can you spot what’s hidden?
Key takeaways in designing your own creative print ad:
- Always remember the KISS principle (Keep It Simple, Stupid). Focus on your marketing message and develop your design from there. Use as few design elements as possible for your print ad without compromising the message.
- Encourage a call to action from your print ad so people can immediately respond to its message.
- If a call to action is not possible, exhibit your branding by using your company colors, tag lines, and logo across the print ad.
- Print your full-color posters with us! Includes free aqueous coating for added sheen to your designed print ad. Click here to order now!