15 Can’t-Miss Creative Print Ads of 2012

January 17, 2013 · 1 comment

in Archive

Print is alive and well, as seen with the different poster ads displayed on walls of buildings. Their goal is to grab your attention, buy into whatever they are selling, and turn to into their customers. Some may succeed, while others get ignored. However, the print ads featured below are some of the wittiest, interesting, and most compelling print ads released last year. Check them out and see if you understand what they are trying to achieve through their words and images.

Playtex: Tattoo Boy

Playtex: Tattoo BoyParents would want the toughest and most dependable products to use for their infants. Playtex clearly expresses that sentiment in this ad.

Share Air

Department of State Health Services - Share Air: GuestsThe message of the ad gets a boost from how the image of the burger is formed using cigarette butts and matches.

Hartstichting

http://adsoftheworld.com/media/print/dutch_heart_foundation_qr_bystanders?size=originalThe Dutch Heart Foundation created a smartphone app that provide voice support for people performing CPR. This is useful to people who don’t know what to do when their loved ones suffer from a heart attack. This thought is made even more striking by the QR code made up of people surrounding a person who just suffered a cardiac arrest, not knowing what to do.

3M Post-It

3M Post-It: Making difference, BoyfriendThis ad reminds us of how important it is to list down our appointments and engagements so as not to forget about the people who matter in our lives.

Cape Argus

Cape Argus: Kim JongAlthough Kim Jong-un succeeded Kim Jong-il as the supreme leader of North Korea 11 days after the latter’s death, the message is clear: there’s a lot than can happen in between days, let alone a day. That’s why Cape Argus prints out two versions of their spreadsheet in a day – one at 8 a.m. and another at 2 p.m.

The Cape Times

The Cape Times: WilliamNews brings you close to the current events. With Cape Times, it brings you even closer.

Nataraj Pencils

Nataraj Pencils: Wrecking ballThe funny ad showing the superior lead used on Nataraj Pencils proves that a product as simple and straightforward as a pencil can still make a great impression to people when advertised correctly.

Expedia

Expedia: WSH EWE WRE EREA simple message using the destination code printed on the luggage tickets is enough to book their flights now.

Maxam

Maxam: Civilization, Egypt
This ad by Maxam appeals to the pain receptors of every person. The fact that an image of a tooth decayed enough that germs have built a civilization it in should make everyone want to brush your teeth or rush to the dentist now.

The Bohan Annual Chili Cookoff

The Bohan Annual Chili Cookoff: ChairThis funny ad shows that nothing goes in and out of your body hotter and spicier than chili. Question is, are you up for the challenge?

Yoga Shelter

Yoga Shelter: Heavenly YogaPractice yoga for nine days and achieve transcendence. At least that’s what this hilarious ad is trying to say.

World for All

World For All: Building

The heartfelt ad by World for All shows how adopting a dog can pull people out from depression and prevent them from committing suicide like jumping off a building.

NiQuitin

NiQuitin: Calendar

Another ad that calls to action. For those who promised to no longer smoke this 2013, NiQuitin sends out a calendar that numbers the days of the year in cigarette sticks. For every day that the person avoided smoking, he or she will mark out the stick using the black pen included in the package. The idea here is to emulate how prisoners feel inside a cell. Since smoking, as an addiction, is like a prison, people who try to quit tend to count the days they haven’t smoked.

Mizuno Pro Runner 15

Mizuno Pro Runner 15: Muscle, 1

Mizuno has designed running shoes that feels like part of your body when wearing and using them. This can be seen on the shoes having the same color as the muscles and being attached to them.

Disneyland Paris

Disneyland Paris: Santa

There’s more to this image than just Santa Clause, which has something to do with Disney’s branding. Can you spot what’s hidden?

Key takeaways in designing your own creative print ad:

  • Always remember the KISS principle (Keep It Simple, Stupid). Focus on your marketing message and develop your design from there. Use as few design elements as possible for your print ad without compromising the message.
  • Encourage a call to action from your print ad so people can immediately respond to its message.
  • If a call to action is not possible, exhibit your branding by using your company colors, tag lines, and logo across the print ad.
  • Print your full-color posters with us! Includes free aqueous coating for added sheen to your designed print ad. Click here to order now!
Disclaimer: We at PrintRunner have posted images on this post mainly for design inspiration purposes. Click on the image to view their source page. Also, we may not be able to produce the exact options and material used on the featured product. Call 1-888-774-6889 to learn what design choices you can select for your print order.

About

Benny has a strong affinity for creative writing, a deep engagement in Anglo-American Literature, a maddening passion for SEO/SEM, a profound love for guitar-driven music, and an undying allegiance to a full-bodied cup of joe at least thrice a day. He currently writes for and manages the PrintRunner Marketing Blog.

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{ 1 comment… read it below or add one }

Dana Flannery Copywr January 17, 2013 at 4:20 am

HILARIOUS. I love the yoga one!

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