A marketing strategy won’t come into full circle without the proper corporate identity and branding implemented on all your promotional tools. Think of your branding as means to get into the consciousness of your target audiences. By consistently applying the same colors, logo design, and layout on all your print products, you can help increase familiarity on your business, which could also increase leads and sales of your products and services.
Below are examples of designs that exhibit ideal corporate identity and branding.
Bloom Branding Consultants & Designers
Adam and Eve Law Firm Branding
Tavares Duayer Arquitetura
Katona Jozcef Theatre
The Peak Lab
Restaurant Corporate Identity
Internationale Spieltage SPIEL
Rafineris New Year Box
Sales Desk Polen
Austrian Biologist Association
Awesome Ideas Studio
Based from the corporate identity designs above, here are a few takeaways that you can use for your own branding:
- Clean and functional – Designs are most effective when every element found on the print materials serves a purpose. In other words, no space is wasted. If it is necessary to leave the space blank, then by all means please do so. Do not add fancy graphics just for the sake of adding them.
- Use of white. Most of the corporate identity designs featured above come in white and a maximum of two other colors. I’ll leave a post in Naldz Graphics to explains how the predominant use of white is actually good in graphic design.
- Variety of branded products. Marketing tools are not limited to business cards, brochures, and flyers. Some of the examples have included unique products such as personalized pens, rubber stamps, and CD/DVD sleeves, among others, to extend their branding. For your business, choose relevant out-of-the-box products and use them to reach out to people.
For unique marketing tools, along with other print products, check out PrintRunner’s list of available products for ordering by clicking here.50 Inspiring Examples of Corporate Identity and Branding by Christopher Jan Benitez