PrintRunner.com Introduces Four Brand New Products

July 25, 2012 · 1 comment

in Company News

PrintRunner, one of the leading online printing companies, has released four new products to their lineup of print materials for purchase. These are die-cut flyers, die-cut hang tag, labels, and menus.

Let’s look at each one and how you can use them to promote your marketing campaigns and solidify brand identity.

Die-Cut Flyers

Die-Cut FlyersFlyers have been staple marketing tools used for advertising events and celebrations. However, it has become increasingly difficult to stand out from the crowd given the high quality of promotional flyers handed out by your competitions.

To make an impression to your target audience and separate your promotional tools from the rest, order our die-cut flyers! You can choose from five different shapes (round corners, leaf, half-circle side, oval – all at 4″ x 6″ size – and 4″ circle) to be printed on sturdy 13 or 14 pt. paper stock.

TIP: Choose the paper stock for your flyers that best represent your event. For fancy celebrations at nightclubs or extravagant events, let your 14 pt. paper stock with UV coating do the promoting for you. For events that sponsor environmental awareness and low-cost solutions, go with our 13 pt. 100% recycled paper.

Die-Cut Hang Tags

Die-Cut Hang TagsHang tags allow you to mark your products with your brand identity. However, if you want to show off more of you company branding through the shape of these marketing tools, then you won’t go wrong with our die-cut hang tags!

You can choose among five shapes for your full-color die-cut hang tags – four of which (leaf, rounded one corner, half-circle side, and oval) are available in 2″ x 3.5″. The remaining shape (circle) is only offered in 2.5″. The hang tags come with a 3/16″ drilled hole on any corner of your tags to be tied on your product. Similar to die-cut flyers, these are printed on 13 and 14 pt. paper stocks.

TIP: Include a call to action on your die-cut hang tags. Aside from your branding, print out your physical address, phone number, e-mail address, website, or all of the above on the hang tags. This should encourage potential customers to follow you to whichever contact detail you indicated on your marketing tools. Also, doing this saves you space from printing out information about your company on your tags.

Labels

Standard LabelsWhereas hang tags are used to mark your branding on the apparels and dry goods you are selling, labels – known as marketing tools printed on Crack-n-Peel Premium stock – are specifically used for wines and business mails. Our labels come at varying sizes, ranging from 2″ x 2″ to 17″ x 17″ with 0.25″ increments in between.

There are two types of labels sold at PrintRunner - standard and roll. On one hand, standard stickers are individually cut before delivery to ensure easy peeling of the print material to your product. On the other, roll stickers are bundled and stacked to keep all of them together in one source.

TIP: For a more elegant label on your products, choose our roll labels. Unlike standard labels, these are printed with either a matte or glossy finish.

Menus

Dine-In MenusRestaurant and diner owners take heed – print out menus that best represent your brand. Ensure that photographs of your dishes are made more appetizing when featured on your menus.

PrintRunner  offers three types of menus, all of which can be used a specific purpose in your restaurant marketing.

  • Dine-in menus – These are handed out to customers taking a seat and dining in the restaurant. Available in two different sizes (8.5″ x 11″ and 11″ x 17″), our dine-in menus are printed on 100 lb. gloss paper and may come with a sealed 3 mil. matte or gloss finish. For added effect, you can select half-fold, tri-fold, or z-fold for your dine-in menu.
  • Take-out menus - Similar to brochures, take-out menus are given to potential customers passing by your store or at places with high foot traffic. To help you achieve a unique look for this type of menu, they are available in different standard sizes (5.5″ x 8.5″, 8.5″ x 11″, 8.5″x 14″, 11″ x 17″, and 11″ x 25.375″) folds (half fold, tri-fold, z-fold, accordion fold, and roll fold), and paper (100 lb. gloss or matte).
  • Pocket menus - At 4″ x 2.5″ when folded, these menu type is a smaller version of take-out menus. Pocket menus can fit inside people’s wallets, making them much more appealing for marketers looking for lightweight tools to hand out to passersby.  Available in 100 lb. gloss or matte, these are printed with colors on both sides of the paper.
TIP: McDonald’s designed their logo with red and yellow for a purpose – red is considered as the most appetizing color while yellow helps stimulate the appetite. Also, blue is generally known as the least appetizing color. Be aware of these colors to be used on your menus to design a menu that effectively uses color scheme to encourage people to order from your store. Additional information about colors in relation to food can be found here.

Click on any of the product links above for more information about them or click here for a complete list of all our print products.

About

Benny has a strong affinity for creative writing, a deep engagement in Anglo-American Literature, a maddening passion for SEO/SEM, a profound love for guitar-driven music, and an undying allegiance to a full-bodied cup of joe at least thrice a day. He currently writes for and manages the PrintRunner Marketing Blog.

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