Father’s Day, while considered as the time of the year when we honor fathers all over the world, is a day that must be capitalized by marketers and business owners. They can hold events and promotions related to the event in hopes of attracting more visitors to their stores and increasing their sales. In order for this to happen, however, you, as business owner, need to advertise your upcoming event and get the message to the right people.
While television and radio ads can prove costly, print ads let you take advantage of single-day events at minimum costs. This is most evident in direct mail advertising, a type of advertising strategy that sends out postcards, greeting cards, or any marketing material than can be mailed by itself or in an envelope to your target audience. All you need is a mailing list of your target market which you can acquire through your direct mail service provider. Some printing company offers direct mail as one of their default printing services.
To encourage your target audience to open up the envelope and read the contents of the letter, you need to come up with a print design. In tribute to fathers everywhere, below are 20 examples of Father’s Day print ads which you can use as reference in making your direct mail advertising design.
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