If you are a business that considers Facebook, Twitter and email newsletters a “relationship” with customers, you are probably missing the mark with many potential clients. Even in the digital age, you should consistently weave a personal touch into your marketing mix. For your next big sale or special event, try sending custom printed invitations from PrintRunner.com to make your customer feel special.
Your target audience can easily miss emails, Facebook posts and “tweets”. A custom printed invitation looks special, seems more important and is therefore more likely to be read. Best of all, your customer will appreciate that you personally invited them. In addition, printed invitations with handwritten messages like “Hope to see you there!” will also help reinforce the “VIP” treatment.
Ask clients to RSVP to a printed invitation to add a sense of urgency. Consider tactics like “Quantities are limited” or “Offer ends soon” to help increase conversion rates.