Writing good advertising copy is a skill. Writing great advertising copy is an art form. When developing brochures, flyers and catalogs for your business, try to appeal to the reader’s five senses—Sight, Smell, Sound, Touch and Taste. Here are a few ways to tweak your copy to elicit sensory responses:
ABC Landscaping – Complete landscaping services.
ABC Landscaping – Turn your yard into a lush oasis.
Clients will envision palm trees, flowing ferns and a tropical waterfall with bubbling pools.
Romero’s Bakery: Homemade Italian Baked Goods
Romero’s Bakery: Baking homemade, fresh bread every hour!
Customers will imagine the delicious smell of hot bread, fresh from the oven.
Bob’s Bird Supply– Carrying a complete line of feeders and seed.
Bob’s Bird Supply – Create a feathered symphony right outside your window.
You can almost hear the chirping of birds…..
Biase’s – Fine Italian food since 1972.
Biase’s – Try our homemade pasta and rich, savory sauces.
A professional photo of one of your specialties—served up piping hot—will add to the impact.
Joe’s Air Conditioning – Call us to beat the heat
Joe’s Air Conditioning – Tired of sticking to the furniture? Call today for a free cooling estimate.
This sensory experience shows your ability to solve the customer’s problem.Copy That Makes “Sense?” by PrintRunner